Digital Marketing Strategy

What Not to measure in Social Media Marketing?

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It’s interesting to listen to persons demanding to know the ROI on Social Media marketing but are ignoring their ROI for traditional marketing. Whether you are doing Digital Marketing, Traditional Marketing or both it is essential to know that what you are doing is working. Knowing what not to focus on to determine marketing success is just as important as knowing what to focus on.

In my article in the Jamaica Observer, I have outlined my thoughts on what you should measure as your main Key Performance Indicators (KPIs) for your  Social Media marketing programme. I also ensured to point out that your Friends and Followers counts are not the main KPIs to measure to determine success. Here is the link to my article http://www.jamaicaobserver.com/business/Stop-wasting-time-counting-social-media-fans-and-followers-_15238852

I would love to receive your comments and feedback here.

1 Comment

  1. Stacy-Ann Hayles | Social Media Chica November 1, 2013 at 5:39 pm -  Reply

    Hey Wayne, I read this article and I have two points to note:

    1. I don’t think likes and follows should be ignored. They are valuable metrics but, more appropriately, they are not the only metrics or the most significant, based on what the goals usually are.

    2. The metrics that you stated are all valuable as well but just tracking these and seeing growth won’t necessarily translate into business growth either.

    I’d love to expand on that in a post – maybe it could be a guest post here? Connect with me and let me know :)

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