If you’re a business owner, you’re probably feeling more apprehensive than ever before about the returns you’re getting from your Digital Marketing investment. If you’re a marketer, you’re probably feeling the pressure to prove the worth of your Digital Marketing programme.
As a business owner, how do you get that measure of comfort? If you’re a marketer, how do you know if you’ve made progress?
What the Data Tells Us
Research shows that, while more and more companies feel that they are reaping tremendous benefits from their Digital Marketing efforts, others are still struggling to get off the ground.
Research also shows that the major reason for elusive success is the lack of a Digital Marketing strategy. In their 2015 Benchmarks, Budgets & Trends Report, Content Marketing Institute (CMI) reports that 35% of marketers have a documented Digital Marketing strategy. CMI also reports that 60% of these marketers feel that they have a highly effective Digital Marketing programme.
It’s clear that a documented Digital Marketing strategy is essential. Of course, when you stop to think about it, it seems obvious – for any other important business initiative you undertake, you formulate a strategy or a plan. Why should Digital Marketing be any different?
What Are Marketers’ Biggest Concerns?
According to CMI’s 2014 Social Media Industry Report, the 5 questions most asked by marketers are:
- What social tactics are most effective?
- What are the best ways to engage my audience with Social Media?
- How do I measure my return on Social Media Marketing?
- What are the best Social Management tools?
- How do I find my target audience with Social Media?
How can a documented Digital Marketing strategy help to address these concerns, which may be hindering you from committing more of your marketing budget to your Digital channels? Four of these 5 questions are answered when you create a Digital Marketing strategy.
A Digital Marketing strategy helps you to clearly define:
- Your online goals
- Your objectives and how you will measure them
- Who you’re targeting (personas)
- The most fitting content for each persona
- Your most engaging publishing methods
The Next Steps – Execution and Measurement
Once you have a documented Digital Marketing strategy, you will have made a major step forward on the road to successfully executing a Digital Marketing programme. Next, you will need to execute the plan and measure the results. This addresses number 4 on the list of questions marketers asked in 2014, the question of Social Media Management tools. You could create and execute your strategy manually but you don’t have to.
Over the past 3 years, the Social Media Management software industry has grown and Marketing Automation has become possible. Fifty-four percent of the most effective marketers publish new content daily or multiple times per week. To stay on top of your Digital Marketing programme, a Social Media Management tool is no longer a nice-to-have; it’s a necessity.
Branditise.com is a Social Media Management tool that helps you to easily generate your Digital Marketing strategic plan in 7 simple steps then execute and measure the results, all from 1 cloud-based platform.
So what’s the #1 thing you need for Digital Marketing success in 2015? You got it – a documented Digital Marketing strategy.
Are you still struggling with the thought of dedicating more resources to Digital Marketing? Do you need to put a documented strategy in place? Do you have a strategy but are having trouble executing it? We can help.
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