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    Introducing: Instagram Stories

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    Instagram recently launched a new feature called Stories, which allows users to post a slideshow of photos and videos on their pages that lasts 24 hours at a time. Similar to Snapchat’s story feature, it lets you get creative with (for example) text and stickers. Instagram launches “Stories,” a Snapchatty feature for imperfect sharing

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    How To Use Snapchat To Market Your Brand

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    Social media users spend a LOT of time on Snapchat. Whether it’s sending silly pictures and videos to their friends, keeping up with celebrities and their everyday lives, updating the world on the latest event they’re attending – whatever it is, Snapchat is getting millions of views a day. More brands are picking up on…

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    Why You Need A Digital POEM Strategy

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    With the growing popularity of digital media channels, creating your own channels to promote your brand’s products and services can be quite effective. Whether it’s a blog, website, email marketing, Facebook page, etc., this is a way for you to communicate with your community and track your progress over time. While this is good for…

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    The Social Media Wall – Your Events Will Never Be The Same Again

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     Social media has become a big part of increasing brand awareness and driving engagement between brands and their consumers. When used appropriately at events, it could result in increased engagements for brands, such as post shares, likes and followers based on which platform is being used. The use of a social media wall at events…

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    6 great tips for creating effective social media images

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    With the prevalence of everything Internet and rapid evolution of online-based communities in recent years, everything is about content these days. Businesses across the world have logged on to this growing trend to reach their clients and potential consumers, so the digital marketplace is now way more important than it was say 10 years ago….

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    What is the #1 Thing Research says You Need for Digital Marketing Success in 2015?

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    If you’re a business owner, you’re probably feeling more apprehensive than ever before about the returns you’re getting from your Digital Marketing investment. If you’re a marketer, you’re probably feeling the pressure to prove the worth of your Digital Marketing programme. As a business owner, how do you get that measure of comfort? If you’re…

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    The Social Media Wall – Your Events Will Never Be The Same Again

     Social media has become a big part of increasing brand awareness and driving engagement between brands and their consumers. When used appropriately at events, it could result in increased engagements for brands, such as post shares, likes and followers based on which platform is being used. The use of a social media wall at events…

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    Facial recognition is the new advertising craze, here’s how brands are using it

    Remember when facial recognition in the movies was futuristic and exciting? A seemingly far-fetched James Bond-like fantasy that’s too good to be true? Fast forward to 2015 where its quickly becoming the new normal, so much so that various industries have been using it in a number of interesting ways — e.g. to take attendance,…

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    Instagram opens API to allow advertising!

      Last week we celebrated 53 years of Independence in Jamaica and across the seas, Instagram was busy doing some freeing of their own by opening their APIs and lowering fees, thus allowing all advertisers to create and promote sponsored content. Advertising on their platform is not a new feature, though it was initially restricted…

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