FOR IMMEDIATE RELEASE: February 26, 2015
Largest Caribbean Road Race Event uses Social Wall Feed to Boost Engagement
Kingston, Jamaica: The 17th staging of the Sagicor Sigma Corporate Run saw significant moments on Sunday. More than 23,000 persons took part in the charity event – water bottles, portable music players and phones in hand. Group photo after group photo, selfie after selfie, social media was buzzing with activity about every moment of the event.
One of the highlights of the fun-run, was the Social Media Wall erected near the finish line. Sagicor partnered with digital marketing solutions company Branditise, to display the profiles and feeds of those who were engaged with the biggest social event for runners. By simply using the hashtag #SigmaRun in their social media posts, participants were able to see their messages on a 18 by 8 feet screen at the event in real time.
Branditise.com was able to facilitate this by using its BrandCast tool, conceptualized and developed by the company itself. Social Media Walls are expected to become a trend this year, with brands such as the NFL using the tool for persons watching the Superbowl as a means of engagement and tracking analytics. The BrandCast feature is the perfect solution for brands that want to up the ante in engaging their customers, fans, followers and patrons at events. In doing so, brands benefit from the increased reach and engagement received from participants’ posts.
The BrandCast tool allows brands to do the following:
- Display Feeds from Facebook, Twitter and Instagram;
- Displays Brand’s own account feeds as well as related Hashtag feeds;
- Displays feeds from Guest accounts;
- Monitor and block inappropriate feeds or users;
- Track multiple Hashtags from Twitter and Instagram;
- Create public URL for social wall feeds;
- Report on Hashtag performance;
- Easily run Hashtag contest
About Branditise: Branditise.com was launched in 2014 by founder Wayne Marsh, and is not only a Jamaican-based company, but is set to revolutionize the way both local and overseas brands employ marketing. The award-winning Branditise, is a suite of Digital Marketing tools that enable brands to easily generate a Digital Marketing strategic plan, execute it and measure the results. To find out more about the company and its suite of services, visit its website at Branditise.com.
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