Digital Marketing Strategy

Jamaica’s Internet Landscape 2012 [Infographic]

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Most Internet statistics I have seen about Jamaica’s Internet usage puts it above a 50% Internet penetration rate. Now don’t confuse Internet usage with Internet subscriptions as these are two separate statistics. Ignoring mobile Internet subscribers for now, you can have a 20% Internet subscription penetration rate with a much higher Internet usage penetration rate as there are usually much more than 1 person to a household and of course persons access the Internet from work. Add to the mix the growing number of mobile data subscribers and you can see how its possible to have over 50% penetration rate.

That said, the attached Infographic was created from the 2012 All Media survey data which was published in March, 2013.

Feel free to embed and share this Infographic but please use the embed code provided below. Also, it would be nice to get your comments and feedback.

 

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