News, Social Media

Instagram opens API to allow advertising!

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instagram_sponsored_posts

 

Last week we celebrated 53 years of Independence in Jamaica and across the seas, Instagram was busy doing some freeing of their own by opening their APIs and lowering fees, thus allowing all advertisers to create and promote sponsored content. Advertising on their platform is not a new feature, though it was initially restricted to specially selected content from a small number of approved brands with Instagram having full quality control.

 Image carousels are also going to be offered. Additionally,

 

Since this is such a big move, there is a huge buzz in the social media world around what this means, with advertising agencies worldwide rejoicing at the possibilities for their brands. On the other hand,

from an expected negative effect on user experience.

 

pic0429-Flexible-Hold-Hairspray-instagram-ad

 

We can’t wait to try it out for ourselves and expect that

in ensuring that their content does not come across as a nuisance to users looking to enjoy a social network space, so things should get quite interesting in the coming months.

So what are your thoughts on this move? Are you looking forward to the ads? Do you think it’s a terrible idea?

Let us know in the comment section, we want to hear from you!

Read original source article here on @Digiday

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