Social media users spend a LOT of time on Snapchat. Whether it’s sending silly pictures and videos to their friends, keeping up with celebrities and their everyday lives, updating the world on the latest event they’re attending – whatever it is, Snapchat is getting millions of views a day. More brands are picking up on the trend and getting involved. With the nature of the app, you can get extremely creative with marketing your brand, while creating some fun for you and your audience. Snapchat allows users to send photos or videos to their friends but they only last for up to 10 seconds. However, the feature you would be more interested in when it comes to marketing your brand is the Snapchat story, which allows you to add photos and videos in a sequence with each post you make lasting for 24 hours. There are several ways to use Snapchat specifically for your brand – here are a few.
First off, Snapchat has a feature called a Geofilter, which is a design that users can add to their images and videos before posting them (here are some great ways to use them!) For example, if you have an event coming up, you can create a unique geofilter related to that event that attendees can use while there and send it to Snapchat for approval. Snapchat allows users to create two types of Geofilters – Community and On-Demand. Community filters are more for general use while On-Demand filters are purchasable filters which can be customized to suit your brand – logos, trademarks and the whole works.
On most social media platforms, like Facebook, Twitter and Instagram, event coverage consists mainly of posed polished photos of event attendees, with the occasional selfie here and there. With Snapchat, the posts can be more lighthearted and real. Whether it’s a selfie with the CEO or the manager trying out one of the many filters the app has to offer, the creative options are limitless. Using the same Geofilter feature mentioned above, you can have attendees at your event using the filter on their own channels which is added promotion for your brand. Snapchat updates are in real time as well so the more you post, the more in tune your followers will be with what’s happening with your brand right now.
Exclusive Behind The Scenes Access
Whatever your brand is, you can use Snapchat to advertise your products and services as well as give your consumers behind the scenes access. Showing your viewers the ins and outs of the office and your team in action keeps them engaged and connects them to your brand in a more personal way. For example, you can use Snapchat to give viewers an exclusive look at a new product that will be launching soon. Letting them in on details that they wouldn’t get otherwise helps build confidence in the brand and excitement for the launch of this product.
Contests and Giveaways
Consumers of any brand love a good giveaway. From scavenger hunts to daily challenges, there are many fun ways to get people involved. This is a great incentive to get people back on your Snapchat, looking for new updates related to the contest while learning more about your brand. The features on Snapchat such as doodle, stickers and filters allow you to get creative with what the challenges are and make the experience even more exciting.
There are so many great ways to use snapchat and once you get on the app, there are no limits to what you can accomplish with it. Collaborating with other brands helps spread brand awareness for you by being featured on other channels. Getting social media influencers involved, especially those with a large following, would also be beneficial to the growth of your brand as well. When you post a snapchat story, you’re able to see how many views you received on each picture or video as well as the replies. This is a way for you to keep track of your numbers and watch your audience grow. Keep your followers engaged and have them constantly coming back for more.