It’s back-to-school time again, which brings with it another opportunity for Marketers to develop and execute another seasonal campaign. And it’s not too late to get started.
The Infographic below highlights some interesting statistics that you should use as a guide when developing your Back to School campaign.
You should have already established your success measures in your Digital Marketing strategy therefore your campaign’s key performance indicators (KPIs) would have already been developed. Do you plan to execute a seasonal campaign? If not why?