• Digital Marketing Strategy, Social Media

    The Social Media Wall – Your Events Will Never Be The Same Again

     Social media has become a big part of increasing brand awareness and driving engagement between brands and their consumers. When used appropriately at events, it could result in increased engagements for brands, such as post shares, likes and followers based on which platform is being used. The use of a social media wall at events…

  • News, Social Media

    Instagram opens API to allow advertising!

      Last week we celebrated 53 years of Independence in Jamaica and across the seas, Instagram was busy doing some freeing of their own by opening their APIs and lowering fees, thus allowing all advertisers to create and promote sponsored content. Advertising on their platform is not a new feature, though it was initially restricted…

  • News, Social Media

    ‘Tech Charge’ with the right tools this summer!

    Every summer inspires new things — temperature change, events, fashion and so much more, but what many people don’t realise is that technology trends often come about in this season too. With this in mind, our CEO and founder Wayne Marsh recently appeared on TVJ’s Smile Jamaica morning programme to discuss what’s hot in summer…

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