FOR IMMEDIATE RELEASE: March 20, 2015
Brandcast Gets You Trending On Social Media
CEO of Digital Marketing company Branditise, Wayne Marsh, was among presenters recently at a seminar on Strategic Content Marketing being hosted by Exim Bank Jamaica. The event focused on the importance of Digital Marketing for business.
Everyone was given one simple instruction at the beginning of the seminar – to Tweet about their presence and the progress of the seminar with the use of a specific hashtag. The use of hashtags is always a great way to promote your brand or event.
Through the use of its Brandcast feature, Branditise was able to display the Tweets via a screen on location as they rolled in. It was no surprise that during the event #Eximbankja was trending on Twitter. This was further confirmed on Jamaican radio station Nationwide 90FM, during a social media feature aired which covers topics trending on the worldwide web.
Attendees of the seminar walked away knowing they shared in a Digital Marketing experience not just from the information garnered at the event, but also the result of one experiment set by Exim Bank Jamaica and Branditise.
Another great thing about using Digital Marketing tools such as BrandCast from Branditise is that you can measure results real-time. The analytics from the event showed that the hashtag #EximBankJa received 131,020 impressions, meaning the amount of times that a tweet using #Eximbankja was served to the Twitter community; no wonder it trended.
Tools such as Brandcast are good to employ within any digital content marketing strategy, for keeping participants engaged and involved in events and activities in real-time. Not only does it build brand/event awareness and influences discussions, it get participants to promote your brand/event for free. That’s big savings for your company.
About Branditise: Branditise.com was launched in 2014 by founder Wayne Marsh, and is not only a Jamaican-based company, but is set to revolutionize the way both local and overseas brands employ marketing. The award-winning Branditise, is a suite of Digital Marketing tools that enable brands to easily generate a Digital Marketing strategic plan, execute it and measure the results. To find out more about the company and its suite of services, visit its website at Branditise.com.
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