Getting Your Target Audience to Your Blog and Interacting With it
Do you get an empty feeling when you write and publish your blog then receive no feedback or interaction?So far in this series, you’ve:
- Identified why you should blog
- Made the effort to find blog ideas
- Discovered how to get and keep your audience’s attention
- Found ways to make your blog easy to read.
Now you need to go further and get your readers to your blog and interacting with it. Here are some steps to get you there.
Step 1. Optimise Your Post
The following activities will help in optimising your blog for search engines. This helps to get traffic to your blog.
- Add tags to your post. This makes it more likely that search engines will index your blog pages. It also makes it easier for your readers to search for relevant content on your blog.
- Include links to other meaningful pages in your post. For example, if you’re referencing material you previously wrote about, include relevant links to your prior post. See the second paragraph in this post as an illustration.
- Use relevant keywords throughout your post. This may be difficult to do during your drafting process so go through it afterwards and seamlessly include relevant keywords throughout.
- Include keywords in your image file names and alternate text fields. This makes it more likely that search engines will index these images and lead traffic right back to your blog.
Step 2. Use Calls-To-Action to Generate Interactions
You want your readers to interact with your blog, e.g., request a demo, click a link for more information or leave a comment. Make it easy for them to do this by using calls-to-action in your blog:
- If you want them to click a link, hyperlink the appropriate words in your blog post.
- If you want them to request a demo or a call-back, include a button or a link that’s obvious.
- If clicking a link or button takes them to a form that they must complete, make it short so that they don’t abandon the process in frustration.
- At the end of your post, invite them to leave a comment.
Step 3. Make It Easy to Share Your Blog
To help your readers easily engage with your blog and share it with their online community, you can:
- Include Social Media Share buttons on your blog.
- Make some of your content tweetable. Depending on the blogging platform that you use, your blog editor should let you do this fairly easily. For example, a WordPress plugin lets you embed a tweetable link in your post with 1 click.
- Have a comment section at the bottom of your blog so that your readers can share their thoughts. Ensure that you respond politely and appropriately to each comment, even those that are critical or negative.
- Images tend to get shared more often than text posts so use them appropriately throughout your post.
Step 4. Promote Your Blog
You’ve followed the blog-writing guidelines and produced a well-written post but your audience won’t just know it’s there and come to it; you need to guide them there. Here are a few things you can do to help this process along:
- Promote your blog post on your other Digital Channels. Tweet about it and post it on Facebook and LinkedIn. Put the images that you used in the blog post on Instagram with appropriate hashtags.
- The best time to post is on weekends and late at night when fewer brands are competing for your target audience’s attention.
- Include your blog post as a headline in your weekly/monthly email newsletter, if you have one.
- Draw attention to your blog by commenting on other relevant blogs. If what you have to say adds value and gets attention, readers will come to your blog.
In our next post, we’ll wrap up this series by talking about measuring the results of your blogging efforts and building on your success.
How do you get your audience talking about your blog? Share your ideas with us in the Comments section below.